More stuffing of the box. Most people mistake sheer volume for quality: if enough mouths repeat it, it must be true.
No one wants to stick out for the “wrong” reasons—and “wrong” is simply whatever might get you blamed. The average imagination is very good at painting lurid pictures of what happens to those who swim against the current, so they keep their heads down and float along.
A pile of reports, all pointing the same way, gives them a current to drift in—a current that lets them say, I wasn’t responsible. Even if they can see the train is headed the wrong way, they’ll stay seated, hoping to plead ignorance at the wreck.So you flood the landscape with flimsy, scientifically worthless reports. It looks enough like science to soothe the masses. And for most, appearance is all they ever needed.